1st June was launch day and we had pieces in the Daily Mail and the Daily Telegraph. Then there was the radio blitz, I did the breakfast show on BBC Wales, then BBC West Midlands followed by a manic cycle ride to the BBC studios in Oxford. But that was nothing compared to what others got up to. Fay at the BHPS did three interviews I think and Laura at the PTES had the joy of sitting in a studio and being pinged around the country, doing 13 local radio stations, one after the other.
The night before the launch I was asked to write something for the Guardian website, as part of Comment is Free – and thank goodness for Harry Potter, as my two children watched half an episode while I wrote it after dinner. It emerged on the Guardian website around lunch time and by the next morning (as I am writing) was still on the front page and had stimulated such a debate that there were 175 comments – mostly from people sympathetic to hedgehogs (though there were a few offering recipe tips).
Then this morning, well, I had forgotten I had been interviewed by a journalist from the Independent a week or so ago … not sure if I sound entirely sane in this piece, but great to see my old friend Sue in there too.
There have been a host of re-postings, and local media interest too, so the story is out there. Which feels like something of a triumph. I have played this ‘game’ many times before, but rarely with such success – and while this was undoubtedly down in part to the wonderful pr team at Firebird (thanks Jane) it is also down to luck … if bin Laden had been shot yesterday, we would not have had a fraction of the attention; if another footballer had been caught with his injunctions around his ankles, we would have been lost.
The last time I helped launch a hedgehog story on the world the UK government, without a whisper to anyone else, released a hedgehog-related story the day before … and we were sunk … the media are happy to cover tittle-tattle day in day out, delighted to revel in economics and way without fatigue, but hedgehogs? Can’t do them too often … people would get bored …
Well, I would disagree with that idea … bored of hedgehogs? Never!