In the news

This is just a very quick round up of some of the coverage we have managed to get for the launch of Hedgehog Street campaign and also the report, the State of Britain’s Hedgehogs.

1st June was launch day and we had pieces in the Daily Mail and the Daily Telegraph. Then there was the radio blitz, I did the breakfast show on BBC Wales, then BBC West Midlands followed by a manic cycle ride to the BBC studios in Oxford. But that was nothing compared to what others got up to. Fay at the BHPS did three interviews I think and Laura at the PTES had the joy of sitting in a studio and being pinged around the country, doing 13 local radio stations, one after the other.

The night before the launch I was asked to write something for the Guardian website, as part of Comment is Free – and thank goodness for Harry Potter, as my two children watched half an episode while I wrote it after dinner. It emerged on the Guardian website around lunch time and by the next morning (as I am writing) was still on the front page and had stimulated such a debate that there were 175 comments – mostly from people sympathetic to hedgehogs (though there were a few offering recipe tips).

Then this morning, well, I had forgotten I had been interviewed by a journalist from the Independent a week or so ago … not sure if I sound entirely sane in this piece, but great to see my old friend Sue in there too.

There have been a host of re-postings, and local media interest too, so the story is out there. Which feels like something of a triumph. I have played this ‘game’ many times before, but rarely with such success – and while this was undoubtedly down in part to the wonderful pr team at Firebird (thanks Jane) it is also down to luck … if bin Laden had been shot yesterday, we would not have had a fraction of the attention; if another footballer had been caught with his injunctions around his ankles, we would have been lost.

The last time I helped launch a hedgehog story on the world the UK government, without a whisper to anyone else, released a hedgehog-related story the day before … and we were sunk … the media are happy to cover tittle-tattle day in day out, delighted to revel in economics and way without fatigue, but hedgehogs? Can’t do them too often … people would get bored …

Well, I would disagree with that idea … bored of hedgehogs? Never!

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